Goal for 2030 “Factor 3”

Our understanding of the Vision 2050 is that we must become five times more efficient by the year 2050. By 2030, therefore, we want to triple the value we create through our business operations in relation to their ecological footprint. To achieve this long-term goal, we will have to significantly improve our efficiency and reduce the environmental footprint made by our products and services.

We summarize this ambition to become three times more efficient as “Factor 3.” One way to achieve this is to triple the value we create while leaving the footprint at the same level. Or we can reduce the ecological footprint to one third of today’s level, achieving our “Factor 3” improvement in efficiency by delivering the same value.

To reach our ambitious goal by 2030 we will have to improve our efficiency by an average of 5 to 6 percent each year. For the period from 2011 to 2015, we thus intend to improve the relationship between the value we create and our ecological footprint by 30 percent overall.

“Our ambition is to achieve more with less. We see this long-term strategy as a core success factor and as a competitive advantage. It strengthens our relationships with customers, drives innovation, and inspires our employees.”